Half the price? Not entirely accurate. The subsidized price is going from $199 to $99, but the actual price of the device is just dropping by 20% from $499 to $399. People forget the hidden extra $300.
I guess this is RIM's version of Windows Mobile 6.5...nothing spectacular, just more of the same thing we've seen for the last few years. Meanwhile iOS and Android continue to improve by leaps and bounds every year. It just doesn't make sense to take the plunge for 2 more years on a contract and be stuck with what already feels like a dated phone, and miss out on iPhones 6 and 7 and Android 3.0+ phones.