It's actually pretty cool.. I just found it and have been messing around with it.
This is how it works.. Type in a "thought" such as parrots and then click the storm tab on the top or the brainstorm tab on the right.
It pulls in semantically related keywords that are both deeper in your subject and related to your subject. Clicking on any them ads them to your list and you can then drill down ever deeper in each subject.
From there you can click the content button on the right or the pages button on the top and it pulls in content from wikipedia, amazon, flickr, yahoo etc.
Any content you like can then be added to a personalized page about that subject by simply clicking the "+" on each item.
For example here's a page I made with a few random things about parrots and parakeets.
Hmm. I've marked it to come back and explore, but the first few things I tried seem to have produced pretty much nothing of interest. Maybe it's just what I'm trying.
