On: Google CEO Suggests You Change Your Name to Escape His Permanent Record

[mattm]

I've noticed in recent years that parents in North America have been giving their children 'unique' names when compared to the past. If googling your name becomes a problem, perhaps we will see parents giving their children common names so they can't be found.

[kscaldef → mattm]

Perhaps that works for some people. However, I don't think there's more than a couple dozen people in the US who share my last name.