> In this[1] study, over 60 percent of respondents said they have "NOT purchased something because trust logos were not present."
The study (which looks quite sketchy to me, but okay) also says that 75 % of people have "NOT purchased a product or completed an online purchase process because they did not recognize the trust logo".
So… why should stores choose Trustocity (or other new service) of all these ugly logos?
For trust badges work, users need to know and trust the brand which is on the badge; coming into this field you really need to show the value to the user as well as to the administrator/designer.
> In this[1] study, over 60 percent of respondents said they have "NOT purchased something because trust logos were not present."
The study (which looks quite sketchy to me, but okay) also says that 75 % of people have "NOT purchased a product or completed an online purchase process because they did not recognize the trust logo".
So… why should stores choose Trustocity (or other new service) of all these ugly logos?
[0] https://trustocity.com/blog/increase-your-sales-and-conversi...
[1] http://www.actualinsights.com/2011/shopping-cart-abandonment...