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That's interesting. I am admittedly using my recollection of data I saw a year or so back. Has the fraction of iOS users who pay gone down or the fraction of Android payers gone up?



Conversion on android has gone up, along with users on high-end android devices. At the same time CPI on iOS has gone up.

Speculation: iOS users may be running into app fatigue and just don't want to install new apps anymore.




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