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  Claims for Facebook making billions seem exagerated to me.
Google makes billions by knowing what you are looking for and offering more relevant ads. Now consider how much more Facebook does know about you and what it can offer for advertisers.


Google makes billions because it is the site where people go when they are looking for something, often something to buy.

Facebook isn't going to make money just by knowing general things about you. It still needs to be there when you are looking for something.

What do I care how targeted an ad is when I'm not at a location to buy things to begin with.


That's a good point.


Does Facebook really know more? Google knows everything I'm looking for and what I like through the tons of websites I visit (thanks to google analytics). And if you use gmail and google maps, it also knows your friends and where you go to.




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