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Adblock Plus sold out a long time ago by taking money from big players to let their ads through. I've been using uBlock Origin for a while and haven't looked back. Plus it's way faster and less buggy.


The ads still have to satisfy the Acceptable Ads criteria and they only have to pay when they exceed a certain volume (as in everyone besides the big players doesn't have to pay a cent). There is an opt-out checkbox in the settings.


Opt-out didn't actually opt-out of certain features of the ad deal. For example, YouTube's Up Next list contained risqué Sponsored videos at the top of the list. Prior to the deal they could be blocked. After the deal they couldn't, not even with AdBlock Extensions.


Good to know. I can't remember the last time I've seen an ad on youtube that didn't go away after updating the block list. I've since switched to UBO for performance reasons, but as far as I can tell ABP always did exactly what it said on the tin.

Edit: I haven't actually spent enough time with the opt-out unchecked to come across one of these. I suppose it's the nature of the implementation - unless you have humans reviewing the ads or something of the sort, you'll never be able to filter them with 100% certainty.


>There is an opt-out checkbox in the settings.

Which should be opt-in. And if nobody wants to opt-in there is the problem; it's going against what the users want.

Most people never change default settings of software they install so "opt-in" may as well not have a way to "opt-out" except as a scapegoat to say you can.


> Most people never change default settings of software they install so "opt-in" may as well not have a way to "opt-out" except as a scapegoat to say you can.

You might as well just blame the browser vendor for not having a built-in ad blocker, URL rewriter (Google search results), not disabling 3rd party cookies or whatever else the flavour of the month in abusing-features-for-tracking is.

The people who never look into the settings probably didn't install the ad blocker themselves in the first place...


>The people who never look into the settings probably didn't install the ad blocker themselves in the first place.

Not true. Even most people who install an AdBlocker will not change their settings. If you change your settings, you're part of a very small minority. Businesses often use this to increase tips.

Imagine two settings:

1) Enter your own amount (default of $0.00)

2) Four options: 15%, 20%, 25%, Other

If you use #1 you'll receive fewer tips. Many people will leave it to $0.00. If you use #2, most people will tip and of those tips most will be 15-20%.

[0] https://www.uie.com/brainsparks/2011/09/14/do-users-change-t...

[1] https://www.fastcodesign.com/3022182/how-square-registers-ui...


Interesting. However, AFAIK, the regional block lists are not enabled by default (not sure about ABP, but it's definitely the case with UBO), which makes it pretty useless without further setup for a sizeable part of the userbase, so I'd expect that most people who are capable of installing the extension are also capable of at least basic set up.


> the regional block lists are not enabled by default (not sure about ABP, but it's definitely the case with UBO)

uBO does select relevant regional list(s), if any, at first install according to the browser locale. I am pretty sure it's the same with ABP.


I see. That's actually really neat. I was pretty sure that it didn't select them when I installed it on a machine couple months ago (Germany), but I suppose my memory might be playing tricks on me. Or perhaps the machine didn't have the locale set up properly (not my machine, so idk). I've never noticed this since my machines are usually set to either US or UK locales, but this is very nice for lots of people here...

Thanks for making uBO!


This is also why I switched to uBO


Add in uMatrix for the ideal experience IMO.


Just not on Windows with Firefox. There's still a major rendering bug that makes uMatrix mostly unusable. You can't get to the XHR or frame columns, meaning things like reCAPTCHA aren't usable unless you simply turn off uMatrix for that site.

The current workaround is to open the log and allow/disallow from there. But you can't get to the log button 99% of the time because of the rendering bug.

Not sure if it only affects the Dev Edition of Firefox or not. It certainly doesn't affect the Linux versions, neither Dev or mainline.

Really wish they would fix it. Here's how it looks on reddit, notice how much of it is unreachable: https://i.imgur.com/UHN7AQD.png

I'd love to help, I just don't have the time right now.


> Just not on Windows with Firefox.

I am pretty sure uMatrix works fine on Firefox/Windows: it's all HTML/CSS/JS code, and thus OS agnostic -- uMatrix does not care about OS.

Firefox is supposed to resize the popup panel according to the size of its content -- the resizing is Firefox's responsibility, it's out of reach of uMatrix.

I believe there are issues in Firefox with regards to using multiple monitors with different DPI. In any case, you should report your issue to buzgilla.mozilla.org.


This is a Firefox issue, although uMatrix works fine on Windows for me.

Firefox limits the size of popups to 800x600 CSS pixels, which in theory should account for high DPI (are you using a high DPI display?).

Not sure what is going on here. What is your display resolution, zoom, and font size?


If you can un-zoom (de-zoom?) the umatrix grid with ctrl/mousewheel does that fix it?


They never sold out, stop spreading this misinformation.


Do you want to provide some facts to support your claim or are we just supposed to take your word for it? Because, from where I am sitting, it sure does look like they totally sold out.


What facts are there that they sold out? They added an optional 'show some ads' feature, only allowing those ads that followed a very strict and well-defined list of parameters. It's very much optional, and not hidden at all to turn it off.


> [ABP] makes no secret that it charges big companies for whitelisting services – it mentions it right in its FAQ.

From [1]. I'm not sure what better fits the definition of selling out.

[1] https://techcrunch.com/2013/07/06/google-and-others-reported...


A self-citing piece is not a credible source in the slightest.


Alright, check the AdBlock Plus FAQ that the article mentions: https://adblockplus.org/en/about#monetization

> We receive some donations from our users, but our main source of revenue comes as part of the Acceptable Ads initiative. As detailed below, larger entities pay a licensing fee for the whitelisting services requested and provided to them.




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