Yeah, I understand, and there's lots of problems left for engineers to work on when it comes to cryptography in general, such as in embedded systems now that self driving cars and IOT devices become prime targets.
I think it's good if investors raise their eye brow sceptically and say "a cryptography company you say?" thinking about a cryptocurrency bubble, because then us engineers really have to step up our game and show rather than tell what we can do. As it is now, you just have to speak about the future rather than actually implement something at a reasonable cost today before investors go nuts, as evidenced by the subject of the OP's article.
I think it's good if investors raise their eye brow sceptically and say "a cryptography company you say?" thinking about a cryptocurrency bubble, because then us engineers really have to step up our game and show rather than tell what we can do. As it is now, you just have to speak about the future rather than actually implement something at a reasonable cost today before investors go nuts, as evidenced by the subject of the OP's article.