> It is also a testament to the enormous power of Amazon, and its ability to turn small businesses into major empires nearly overnight.
Lot of people say that Amazon tends to move in on a product which they think has been doing well and start selling Amazon branded stuff. Is there a reason why Amazon hasn't done the same to Instant Pot?
> Sensing viral potential, Instant Pot sent test units to about 200 influential chefs, cooking instructors and food bloggers. Reviews and recipes appeared online, and sales began to climb.
I wonder why does the article keeps framing the company's growth as something which spent almost nothing on advertising, and achieved enormous size primarily through online word-of-mouth?
Lot of people say that Amazon tends to move in on a product which they think has been doing well and start selling Amazon branded stuff. Is there a reason why Amazon hasn't done the same to Instant Pot?
> Sensing viral potential, Instant Pot sent test units to about 200 influential chefs, cooking instructors and food bloggers. Reviews and recipes appeared online, and sales began to climb.
I wonder why does the article keeps framing the company's growth as something which spent almost nothing on advertising, and achieved enormous size primarily through online word-of-mouth?