On: 10 Startup Commandments

[LiveTheDream]

#4 is straight out of Sun Tzu's Art of War

EDIT: Specifically, from XI: The Nine Situations

    23. Throw your soldiers into positions whence there
    is no escape, and they will prefer death to flight. 
    If they will face death, there is nothing they may
    not achieve.  Officers and men alike will put forth
    their uttermost strength.

[keefe → LiveTheDream]

yeah it's important to note that we're talking about sun tzu's rules for soldiers, not himself. You better believe he had a way out of every room he walked into.