Chronos is cool, and definitely hacker-friendly, but it's not a proper fitness watch per se - it's just a demonstration TI made for their CC430 chips. Doesn't have much computational power or sensors onboard, but it features an 433/868/915 MHz radio (frequency depends on the model you pick) - and I mean actual, hackable radio - and it lasts forever on a coin cell.
I had lots of fun tinkering with it, but it's not really what the OP is looking for.
TI has more Smart Watch components and reference designs here: http://www.ti.com/solution/smart-watch