Hey HN,
I've just been contacted by a person interested in putting advertisement on one of my sites. He asked about advertising options and rates.
I'm not incorporated and am running it myself as a side-project. For the moment I'm using AdSense and getting about €0.6 CPM, with about 500k pageviews a month. This is the first person to contact me about ads.
How do I continue? What rates should I start with, and will the fact that I'm not incorporated be a disadvantage here? Any other help? Thanks guys!
500K pageviews per month is quite a bit! How many unique users do you have?
I sell advertising space for a well known media company and we only have about 200K pageviews a month. Our lowest CPM is $5 and our highest is $15 depending on the demand for the particular page, position and any other special tweaks like geotargeting.
What I'm trying to say here is $1 is way too low.
Good luck!