If the current MacBook Pro is any indication, I’m not sure how much Apple cares about experience, either. I’m still trying to figure out who that machine is made for: Horrible keyboard, gimmicky Touch Bar, worse battery life than the previous generation, no ports relevant to existing devices (including Apple’s own flagship smartphone)... I don’t think Apple can be accused of sweating the details anymore, either.
Very true, but Apple is consumer focused, vs Microsoft is enterprise focused, and so I think we still have a better chance for Apple to react to this than Microsoft would have.