While I agree with the author's points of keeping things simple and the importance of a good product / functionality underneath the aesthetics.
Plentyoffish was one of the first / earliest online dating site which went free, when all competitors charged a fee. Thus making it the first / earliest in that category.
These days the internet is saturated with free dating services.
I just felt, that the author mistakenly picked a bunch of sites which had an edge (of being in the early web) and therefore aesthetics didn't matter to get a following.
I feel there are plenty of examples of modern sites / services that are new and demonstrate the keeping it simple / clean design perfectly well!
There was also the fact that he says Google's biggest selling point was its simple design. Yes Google's simple design was a breath of fresh air compared to the cluttered yahoo portals of the world. However Google's biggest selling point was that it's search algorithms were undeniably brilliant.
The quality of the searches you got in Google beat any competitor and that's why many (including myself) made the switch!.
Plentyoffish was one of the first / earliest online dating site which went free, when all competitors charged a fee. Thus making it the first / earliest in that category.
These days the internet is saturated with free dating services.
I just felt, that the author mistakenly picked a bunch of sites which had an edge (of being in the early web) and therefore aesthetics didn't matter to get a following.
I feel there are plenty of examples of modern sites / services that are new and demonstrate the keeping it simple / clean design perfectly well!
There was also the fact that he says Google's biggest selling point was its simple design. Yes Google's simple design was a breath of fresh air compared to the cluttered yahoo portals of the world. However Google's biggest selling point was that it's search algorithms were undeniably brilliant.
The quality of the searches you got in Google beat any competitor and that's why many (including myself) made the switch!.