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Huh, having played sports for over a decade, I don't perceive "hustle" to mean "work hard". I understand it to mean "hurry up" or "move quickly from A to B". Usually, I hear "work hard" referred to with "grinder" and "doing your job".

I think hustle is really doing whatever you can to get from A to B, and in the context of a startup, "hustlers" use their bullshit - whether that's pizazz and shiny things and empty or extreme promises - to move from objective to objective in pursuit of the goal.

I don't think you're wrong, just a slightly different perspective.




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