I am reminded of one of the companies from Neuromancer. Was it Maas-Neotek? Gibson described most large companies as being composed mostly of flab, with a few hard bits of "edge." But there was this one large company that was all edge. It was a predator amongst its peers.
For awhile Apple was just eating everyone's lunch because they were the only ones who understood end-to-end User Experience.
Apple's stated strategy for quite awhile was having the computer as the "digital hub." The target was clearly a merging of all media with the computing experience. Can you imagine what Microsoft could've done with XBox if they had UX and vision in the same league as Apple? It was like they already had troops dug in place in the key strategic spot. Apple would've been crushed. Instead, Apple walked all over them.
For awhile Apple was just eating everyone's lunch because they were the only ones who understood end-to-end User Experience.
Apple's stated strategy for quite awhile was having the computer as the "digital hub." The target was clearly a merging of all media with the computing experience. Can you imagine what Microsoft could've done with XBox if they had UX and vision in the same league as Apple? It was like they already had troops dug in place in the key strategic spot. Apple would've been crushed. Instead, Apple walked all over them.