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I used to roll my eyes every time I saw someone on HN talk about "signal to noise ratio," but I'm getting more and more swayed. Humans deal in abstractions: more clean an abstraction is, the more we can hold onto it.

So when I read a ~10% difference in traffic, I'm not surprised. Art, in absolutely any form, is always about focusing on your theme. And ads, by their very nature, blur that focus.



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