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Typically avoid beer purchased/ran by the big guys although beautiful businesses. How great to be in the reorder business at-scale.

My knowledge comes from winemaking, but generally, the larger the volume the less ingredients matter. Obviously still palatable, but in comparison, those details really matter when you're a rising operation. A brand and/or breweries reputation is on the line if they are off with their production process. At scale, they can be off or less perfect but will add extra ingredients to curb the errors.



The pattern is to buy a brand that has developed an image and gradually lower quality bleeding everything from the reputation until it's meaningless. It's slash and burn economics.




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