The Brewers Association recently put out a new label insignia that independent craft breweries could use, to signify they're actually an independent operation.
I can see why they do it; my grocery store recently saw a huge influx of new craft brands in the refrigerated section and it turned out that _all_ of them were A-B products.
A-B had a bunch of the former owners/brewmasters release a series of video interviews to dump on the idea.
The video ends with the founder of Elysian saying to be truly independent and "punk" would be to do your own thing and not use the BA's logo. It's sort of funny in the face of Elysian scrubbing their website of mentions of their "Loser Pale Ale," a collab with Sub Pop Records.
The label proudly declared, "corporate beer still sucks."
I can see why they do it; my grocery store recently saw a huge influx of new craft brands in the refrigerated section and it turned out that _all_ of them were A-B products.
A-B had a bunch of the former owners/brewmasters release a series of video interviews to dump on the idea.
https://vimeo.com/223773287
The video ends with the founder of Elysian saying to be truly independent and "punk" would be to do your own thing and not use the BA's logo. It's sort of funny in the face of Elysian scrubbing their website of mentions of their "Loser Pale Ale," a collab with Sub Pop Records.
The label proudly declared, "corporate beer still sucks."