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This is what I was hoping to find... of course knowing how to do that is completely esoteric. I don't know why they couldn't just put another button next to I'm Feeling Lucky that says "Pretend you don't know me".

My problem nowadays is with the idea that Google, et al, all believe they're own myth of being the best at XYZ user experience and if you disagree then you're a curmudgeon or an idiot who "doesn't get it".

Why wouldn't they put a button like that? At what point did optionality and customization of your user experience become undesirable to the point that you need to obfuscate or prevent it?

My guess is that too many people read Don't Make Me Think as dogma and now we're in a world where the tech industry assumes they need to do all the thinking for anyone that touches their product and the users brought up in this world have no idea what it's like to not have their UX dictated to them.




Because it is another premier feature to maintain. Because more buttons mean more people accidentally hit the wrong button and then complain about shitty search results.


A button that appends that querystring parameter to your search query is a "premier feature" that a multi-billion dollar company is hesitant to maintain?

They already have a button that would cause far more confusion if accidentally pressed (Feeling Lucky) since it results in a page that isn't a set of google search results.

Sorry, gotta say that those are pretty weak counterpoints... I expected something about how Google's business interest has everything to do with personalized search and each non-personalized search would result in less revenue, or something like that.


I'm with you. I think they don't want that feature used, and having to explain it to the common user is frightening. This is one of the few things on my whiteboard that never gets erased.

I can't guarantee it still works, either.




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