I think names like that (and Digital Restrictions Management and all the others) just undermine the seriousness of their position. They sound like the playground taunts of children.
In the term "Digital Rights Management", the "Rights" refer to the rights of the copyright owner, not the rights of a consumer licensee.
It's a lot like "Trusted Computing"- a surface reading might suggest it means the computer is "trustworthy" or dependable to the user, while it actually refers to a "Trusted System" in a security engineering sense.
I saw him speak, while I agree with some point of his argument, and disagree with others, and think that some points of his argument aren't fully developed and too clear cut. The worst part about it was hearing those stupid names.
Yup. That was the point that I shrugged and closed the article. The guy has done an awful lot for OSS as we know it, but it's really difficult to take him seriously when he talks like a 14 year-old. Why not just throw in a Micro$oft and Crapple in there while we're at it?