Success isn't really measured by the lack of negative outcomes but more like the sum of all outcomes, both negative and positive.
If we were to look at only the lack of negative outcomes, a "company" that has 14 users that like the service would be a greater success than, e.g. Facebook, which isn't really how we use the "success" in conversation.
If we were to look at only the lack of negative outcomes, a "company" that has 14 users that like the service would be a greater success than, e.g. Facebook, which isn't really how we use the "success" in conversation.