You know what's fascinating about the iPhone ? So many people online, really smart ones, have analyzed Apple's sucsess and strategy, with great depth.
And yet rarely mentioned is the huge impact brand/luxury marketing has had on it sucsess and the methods used to get Apple there.
Almost makes you believe in conspiracies :)
For example, it's a known thing in the luxury marketing business - that if you want to create a luxury product with high margins - you need to talk about unique materials and processes, that nobody else knows how to do. And maybe that makes Apple's cpu the first brand driven processor ?
Or that's a good part of luxury marketing, is creating an image of a godlike founder genius. Who is a better example than Jobs ? and only recently we're started to see storiesi about how actually the iPhone was mostly a team effort by a group of smart people, and Jobs didn't play such a big part in it.
Or the fact that all the stars use iPhone(maybe because it was the first smartphone, and now they are locked into it), and that's the kind of advertisement money cannot buy ?
Anyway, reading the full story of Apple's marketing would be a really interesting tale .
You know what's fascinating about the iPhone ? So many people online, really smart ones, have analyzed Apple's sucsess and strategy, with great depth.
And yet rarely mentioned is the huge impact brand/luxury marketing has had on it sucsess and the methods used to get Apple there.
Almost makes you believe in conspiracies :)
For example, it's a known thing in the luxury marketing business - that if you want to create a luxury product with high margins - you need to talk about unique materials and processes, that nobody else knows how to do. And maybe that makes Apple's cpu the first brand driven processor ?
Or that's a good part of luxury marketing, is creating an image of a godlike founder genius. Who is a better example than Jobs ? and only recently we're started to see storiesi about how actually the iPhone was mostly a team effort by a group of smart people, and Jobs didn't play such a big part in it.
Or the fact that all the stars use iPhone(maybe because it was the first smartphone, and now they are locked into it), and that's the kind of advertisement money cannot buy ?
Anyway, reading the full story of Apple's marketing would be a really interesting tale .