There doesn't appear to be much of a story behind the name.
"Back at the beach, the three brainstormed what to name their new company. Staying true to their idea, they had two requirements for the name: they wanted a three letter word that started with a “W” and something that was easy to remember"
"Back at the beach, the three brainstormed what to name their new company. Staying true to their idea, they had two requirements for the name: they wanted a three letter word that started with a “W” and something that was easy to remember"
http://www.rewindandcapture.com/why-is-wix-called-wix/