It's not a license. It's a lease and the car is yours at the end of the lease period.
> The lucky few selected to get an F50 would make a down payment of $240,000. Yes, that's right: a down payment of $240,000... on a car. After that, monthly payments were $5,600. Five thousand. Six hundred. Per month. For 24 months. And then, at the end of the lease, you owned the car -- assuming you could come up with the final payment of $150,000. Total payments over the 2-year span: $534,400. Only then could you resell your F50 and make money off the wild speculation.
This is far from the first time they've done this, as subsequent google searches will attest. I'll leave this as an exercise to the reader.