On: Microsoft to Bring Spotify to Groove Music Pass Cu...

[umeshunni]

> MS has actually been in the <X> business longer than <current dominant player>, when their myriad product lines are taken into account.

> That said, they didn't execute well.

Generalizable to most things Microsoft is involved in.

[mfoy_ → umeshunni]

Their business model is largely a shotgun approach: Go for a plethora of services and products then see what sticks.

[fgonzag → mfoy_]

Their main problem is that conceive the service as value added for the platform, which is basically non existent now except for Xbox.

If they instead spun off a group of engineers and allowed them to create a great streaming service with no restrictions or handcuffs because windows or office or IE or whatever is being pushed this month, and then use the platform as a value added for the service you would get much better result IMHO.

That would mean develop for every mobile OS + windows and osx as a minimum from the start, not as an afterthought. No windows live or whatever it is called now ( linkable if you want), etc. Things Microsoft would never approve.