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In your go-to-market strategy, you need focus. If you say, "We have 3 business models", it means you don't yet have a business model.

It's pretty clear that SpaceX is in the reusable rocket business. By your logic, Boeing didn't have focus, because they built seaplanes, flying boats, fighters, cargo planes, and passenger planes. (This is what they did, in the order that they did it.) They apparently had at least 5 business models. Whoops. I guess they didn't have a business model!

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