The human aspect is precisely what they should be leveraging, but it looks like they choose not to.
Hiring the right maid can be annoying, but you only need to do it once. But instead of hiring an actual person and forming a long-lasting relationship, they chose to hire a faceless housecleaning company for a one-time job. They will have to pay huge transactional costs (with associated emotional labor) all over again next time their bathroom gets dirty.
Hiring the right maid can be annoying, but you only need to do it once. But instead of hiring an actual person and forming a long-lasting relationship, they chose to hire a faceless housecleaning company for a one-time job. They will have to pay huge transactional costs (with associated emotional labor) all over again next time their bathroom gets dirty.