I really like the simplicity and focus of their idea. Even the smart folks here on HN were suggesting they get into POS systems, online ordering and restaurant reviews. I'm glad they didn't take everyone's advice.
Now to dispense some advice (oh irony!):
The "Pro" pricing is too low - $45 / mo for a restaurant chain with over 10 locations is a rounding error. Restaurant chains of that size are probably spending over $100,000 per year on advertising.
I'm sure the pricing tiers will morph as the product develops anyway - number of locations doesn't seem like the best sole differentiator.
The question is, will a restaurant owner who was being sold a crappy Flash site know that it is important or at least desirable to be on the mobile web?
I really like the simplicity and focus of their idea. Even the smart folks here on HN were suggesting they get into POS systems, online ordering and restaurant reviews. I'm glad they didn't take everyone's advice.
Now to dispense some advice (oh irony!):
The "Pro" pricing is too low - $45 / mo for a restaurant chain with over 10 locations is a rounding error. Restaurant chains of that size are probably spending over $100,000 per year on advertising.
I'm sure the pricing tiers will morph as the product develops anyway - number of locations doesn't seem like the best sole differentiator.
Good luck to ChompStack, I hope it succeeds.
(My restaurant marketing budget estimates were poorly calculated using this link http://aaronallen.com/articles/restaurant-digital-marketing/ and this link http://www.restaurant.org/research/facts/ )