In the short term maybe, but in the long term apples capacity to generate profit will eventually depend on their ability to implement systems that operate in society with incredibly high levels of trustable operation (autonomous cars, robots... — who knows what the future tech will bring — many of those possibilities will require at least same as level of computing security as is possible now. If it becomes widely possible to remotely compromise anything with an Intel chip — then the intel parts will simply not be viable parts in future products)
