Read all the stories about this burger, they made it sound so amazing. So when I heard it was available in SF I called my sister who has been a vegan for 35 years and asked her to try it.
She had a high degree of anticipation but said afterward it wasn't that different than other alternatives. In fact she said the company was better at marketing hype than any real breakthrough.
So the impossible burger is coming to Detroit. Next time I'm in the city think I'm going to try the new Shake Shack instead.
But why would someone who's avoided meat for 35 years be interested in something that pretends to be meat?
I've not had milk-based ice cream for more than 5 years. There's a great variety of non-dairy frozen treats and I've eaten most of them. But I would not be a good person to ask which would be most palatable to someone who loved real ice cream -- I can't even remember what that tastes like.
Because they don't usually avoid meat because they don't like the taste - they do it for morale reasons. And sure, in 35 years a person may forget what that taste is, but if you make the best tasting plant-based burger then all sorts of people will be interested.
Even when I compare the Impossible Burger vs. the Beyond Burger, the Impossible Burger is more burger-y (I've been vegetarian for over 10 years FWIW). Now, I actually don't like the Impossible Burger it's too meat-like, and leaves a strong flavor for several hours afterwards. But there's a real difference between these "scientific veggie burgers" and the bean/tofu burgers of the past. I'm not saying you'll like the Impossible Burger, but at least try it once.
She had a high degree of anticipation but said afterward it wasn't that different than other alternatives. In fact she said the company was better at marketing hype than any real breakthrough.
So the impossible burger is coming to Detroit. Next time I'm in the city think I'm going to try the new Shake Shack instead.
https://detroit.eater.com/2017/9/15/16313768/impossible-burg...