Very true but it's just boring. I'm shooting myself in the foot! Reading back my older post, I haven't been very thoughtful about expressing it properly; I simply think that the current trends such as one-scroll webpages also dictate (unintentionally maybe) about what kind of content should be put on and how they should be presented, resulting in many websites that look the same and feel the same. This is a shame because the great differentiator should be content.