I respectfully disagree. I think that Uber has done a great job of hooking a large volume of consumers on their core product, and now there is a huge opportunity to leverage that base to create income streams all over the travel space. Considering their trouble with reaching profitability, I think this makes too much sense to avoid doing it due to concerns of losing focus on the core product. Uber is a not a startup anymore!
It also creates large swaths of potentially lucrative revenue opportunities based on the size of the Uber user base, without the quantifiability of those swaths that you would see in core-product market expansion, or core-product optimization.
The cynic in me says that you can juice Uber with a bunch of these tie-ins, box out competitors by creating these partnerships, and IPO at a valuation based on aspirational performance of these partnerships that would make most people happy.
