BJ Fogg's Behavior Model

[noverloop]

http://www.behaviormodel.org/

[almost]

I'm not sure I get this. He's saying that to do stuff people need to have motivation, ability and a trigger (which could presumably be just them thinking "hey, maybe I should do that"). Is that new? At all? Is there anything else to this "Behavior Model"?

And the referencing style seems a little, uh, odd.

This is scoring very highly on my crankometer.

[noverloop → almost]

he goes into detail on the other parts of the website

e.g. http://www.behaviormodel.org/triggers.html

[franticromantic]

Nice level of openness for an academic. Will be interesting to see how the take-up and collaboration goes...

[haliax → franticromantic]

Is he an academic and are there published papers about this? Actually, does anyone know of good (broad/accessible) papers on behavior in general?

[noverloop → haliax]

he links to this website in one of his papers, it is a website designed to illicit feedback from his peers.

the website of his lab: http://captology.stanford.edu/