Range lower, maintenance costs higher. The argument goes both ways but whichever side you are on, we are on the same side that EV are fundamentally different than gas cars, at least as much as color TV vs b&w.
In my mind, just as getting 3x more colors gives you exponentially richer storytelling, 3x more range (way more than that actually, since a gas car can be in almost continuous use with brief stops for fuel) gives you the freedom to go exponentially many more places, do things etc
Oh don't get me wrong - there are advantages of course. But people are underinformed / bad at calculating whole of life costs / don't have the extra cash available so a cheap petrol vehicle will look appealing. There isn't the "wow" factor of comparing colour vs B&W TV - especially at the low end. The Nissan Leaf was a nice car to drive but it wasn't impressing anyone because of how cool it looked.
Contingent on low battery prices which make range and charge rate competitive.