The problem is that we aren't just selling ad space. We are running what might be considered an "auction" in some jurisdictions (it isn't in the United States), and that is what the lawyers fear. They want to make sure we won't get dinged for running an illegal auction.
Interesting. I hadn't seen that explanation before. Upboated :-) Now I just hope that the UK is one of those English speaking jurisdictions or I'll be resorting to the tried and tested "pay someone in the US to run the ad for me" technique.
