On: I Bought a Book About the Internet from 1994 and N...

[vacri]

> There were no banner ads

There were, however, tons of animated 'under construction' banners, which gave the same 'visual noise' problem.

[ptx → vacri]

You could stop all animations on a page by pressing escape (or the stop button, I think) in Netscape, but Firefox removed that feature a while back.