I feel the whole article was cringe. It kept creating the "clean" strawman, valiantly slaying it with word vomit, then resurrecting the strawman with some slight variation to be slayed again. Apparently, putting the adjective "clean" before food makes "clean" a pejorative.
I also kept thinking "Brought to you by Monsanto" the whole time I read the article.
I'd put all of those things under the umbrella of "clean eating". And barring some other condition like celiac disease, a diagnosed gluten intolerance, or lactose intolerance, they all seem like pointless dietary restrictions, but there are a lot of people who will buy something just because it's advertised as "gluten-free".
Except a big part of the article's thesis is that a big part of why eat clean is so big is because Big Ag has so thoroughly destroyed trust in the food system and nutritional advice that people are desperate for any solution.
I also kept thinking "Brought to you by Monsanto" the whole time I read the article.