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Technically you can serve different content on http and https (same as with www and non-www). Search Console also allows a way to group together sites to view data/stats together.


Have you ever heard of anyone serving different content on http vs https pages with the same URL?


I certainly have not considered a reason for doing that myself. I'm just saying that is the case and it is important to be aware of it to ensure you get credit for backlinks to your site and avoid duplicate content penalties.




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