On: DuckDuckGo's new privacy policy tried to explain why you should care

[epi0Bauqu]

The current about page (http://duckduckgo.com/about.html) is dedicated to answering that question. Are you saying you think I should add a summary sentence on the homepage? I just haven't because I don't want to introduce clutter.

[city41 → epi0Bauqu]

Maybe something really simple that might attract the curious? "A better search engine, learn why"

[mtigas → epi0Bauqu]

I think it’s acceptable as-is, but I can’t help but notice that Ixquick (https://ixquick.com/) very directly markets what differentiates itself from other search engines (re: privacy).

Summary sentence wouldn’t be bad, a la Google’s homepage.

[amichail → epi0Bauqu]

Yes, I think a summary sentence is essential.

Perhaps also provide sample query links to side-by-side comparisons with Google.

[quizbiz → epi0Bauqu]

you need three more words on the homepage linking to that about page: "Why We're Better"

[someone_here → epi0Bauqu]

No, it's fine.