Some things are explicitly gendered, like GI Joe or Barbie.
Some things are implicitly gendered, like Legos. There's nothing about then that makes them "for boys." But most stores put them in the boys aisle. Lego started making "girl sets" that are all pinky not too long ago just so they could go in the girl section.
As a kid, where were the magazines with computer stuff in the store? Were they next to Tigerbeat? Probably not. It's little stuff like that. That's not the whole story, of course. But what we find interesting is at least partly due to society.
Some things are explicitly gendered, like GI Joe or Barbie.
Some things are implicitly gendered, like Legos. There's nothing about then that makes them "for boys." But most stores put them in the boys aisle. Lego started making "girl sets" that are all pinky not too long ago just so they could go in the girl section.
As a kid, where were the magazines with computer stuff in the store? Were they next to Tigerbeat? Probably not. It's little stuff like that. That's not the whole story, of course. But what we find interesting is at least partly due to society.