The killer feature is having the same UTXO history as legacy Bitcoin. That is a genius way of on-boarding a huge array of users without having to worry about a premine/crowdsale considering those are ridiculously overcrowded at the moment.
The other genius part was doing this today, when the small-blockers and segwit proponents already had marketed this day for their supposed "USAF" - the anti-miner consensus-by-amount-of-nodes change.
Had this fork been done months before, not many would have noticed or cared. Well played.
