You need to care about your brand, and this should be an intrinsic part of what you're doing. It defined who you are, as a company.
If you're doing things right, you'll already know a huge amount about your brand, but most business and tech people are not used to expressing this.
Even if you have a crappy, hand-made logo, what matters is the brand, and being honest with it. If you're 2 guys working out of a garage, maybe a home-made logo does represent your brand better?
99designs and other sites are purely for eye candy. You won't get a well thought out logo that reflects your brand. It's purely visual design.
I'm more in favor of skipping the logo and brand entirely if you can. Startups have become so cheap & nimble these days that it is worth waiting out on establishing a brand. Worry about branding once you get user traction. Once you have user traction, you know who your customers are, what they want & what kind of brand identity will appeal to them. Starting to worry too early about branding is just money down the toilet if you ask me.
You need to care about your brand, and this should be an intrinsic part of what you're doing. It defined who you are, as a company.
If you're doing things right, you'll already know a huge amount about your brand, but most business and tech people are not used to expressing this.
Even if you have a crappy, hand-made logo, what matters is the brand, and being honest with it. If you're 2 guys working out of a garage, maybe a home-made logo does represent your brand better?
99designs and other sites are purely for eye candy. You won't get a well thought out logo that reflects your brand. It's purely visual design.
Source: I'm a Designer & Brand Consultantw