There are things people should have to think about and there are things people should just be able to do without effort. I don’t want my doctor having to spend brain power figuring out how to use his new software, I want him to use is entire brain to diagnose my disease. Programmers should think. Users should just do. If users have to think about how to use their software, the developer failed at their job.
> If users have to think about how to use their software, the developer failed at their job.
Under that definition, I don't think that there's ever been a successful developer. I'd set the bar more at the ecosystem level. Once a user learns how an ecosystem works, the software in it should be as intuitive as the complexity of their tasks allow. Anything more seems like making perfect the enemy of good.
