This is probably the experience of a lot of people. Never clicked on an ad, no idea who does. Same here.
I happen to know a guy who drives some very expensive cars. He made his money advertising stuff online and selling it. He knows all the tricks, the inside out of how Facebook and Google work, how to source cheap stuff, how to ship things, and so on.
So clearly someone is clicking the ads.
My guess is he has some tricks up his sleeve that are either unknown to most marketers or slightly dodgy. Actually that last one he told me himself. But he does know a thing or two about how the ads work, what makes people buy, and all that.
I happen to know a guy who drives some very expensive cars. He made his money advertising stuff online and selling it. He knows all the tricks, the inside out of how Facebook and Google work, how to source cheap stuff, how to ship things, and so on.
So clearly someone is clicking the ads.
My guess is he has some tricks up his sleeve that are either unknown to most marketers or slightly dodgy. Actually that last one he told me himself. But he does know a thing or two about how the ads work, what makes people buy, and all that.