On: Email Newsletters Are Still A Serious Business

[edkennedy]

A number of pay per click affiliates found that by including an opt-in to a list during the sales process they were able to make sales again and again and again. Shifting from short term to long term profitability. Why make one sale to a client when you could make several?

[jacquesm → edkennedy]

Repeat sales to existing customers are the backbone of the economy, this should not be a surprise to anyone.

[jasonlbaptiste → jacquesm]

I agree, sadly not enough people pay attention to this. Jacques, I wish you'd write a lot more. You have a ton to teach/smart things to say.