Maybe he's hired the rocket guys who can't take SpaceX's speed and like to actually spend evenings at home with their family :)? Only half kidding here.
Just for the sake of argument it's feasible a person can be mentally flexible enough to apply different management standards to retail and rocket science.
Or maybe Bezos didn’t understand orbital mechanics and picked the wrong approach: They went into space and landed again, but they did not go into orbit yet (as far as I know) and landed again. De-orbiting and landing is different from just going straight up and returning to the launch site that is below your feet.
Absurd in the orbital mechanics portion but not the rest. It seems that spacex has chosen the waffle cone, ice cream scoop and add sprinkles later approach whereas BO has focused solely on the sprinkles.
They do it more step by step. But with the BE-4 and BE-3/BE-3U they have developed two fantastic engines that they can both potentially sell for use in orbital rockets.
They are also already far into the development and production of a orbital rocket themselves.
They focus on the cone, and slowly build up. By 2021 they will fly the third biggest rocket in the world with some unique capability.
