On: “If your whole business relies on us, you might wa...

[warrenm]

Wired called it "plogging" - PLatform blOGGING.

http://www.wired.com/2015/10/long-blogging-hello-yep-going-s...

Of course, "platform blogging" isn't new: Sett, Stumbleupon, and the good ole standby "webrings" were (and still are, in some cases) forms of bringing multiple authors together into a general community