> There was however one moment where Amazon got it right: they recommended to me a book that only a week earlier I had purchased on a whim from an independent bookstore with cash. Creepy good.
That is creepy. Any way it might've been more than just a coincidence?
It's possible, but it was a book in a relatively unusual niche that I have a hobbyist interest in. It was a book about the archaeological and linguistic study of proto-Indo-European people (PIE) and their origins and spread by means of horses and the, at the time novel, wheels. I had previously purchased a book or two on linguistics from Amazon so perhaps there is only a small set of popular books in that category for their recommendation algorithm to pick from.
That is creepy. Any way it might've been more than just a coincidence?