The good PR comes from harnessing somebody's enthusiasm for the product (how many people have you ever seen bother to make this kind of contact?) rather than turning them towards the 'Buy' page and ending it there.
The guy could easily have taken the licence and done nothing. Instead, he got it to #1 on reddit. Seems like a good PR move to me.
The guy could easily have taken the licence and done nothing. Instead, he got it to #1 on reddit. Seems like a good PR move to me.